How to change attitudes through new experiences?
This project is the proof
In Stockholm, metro station Openplan, there is evidence that the theory of Fun Theory (theory of the fun) has good results on the habits of people, increases the movement of people and smile.
The concept is simple, turn up the stairs of the entrance of the subway in a big piano keyboard.
Each step of the staircase is able to reproduce the sound of the notes (white keys become the treads and risers on the left side buttons become blacks) thus increasing the appeal and therefore the use of the scale, compared to the escalator, an increase of about 66% of metro users that have gained both from the standpoint of physical and mood.